Superstore Performance Dashboard

A Power BI dashboard solution analyzing sales, customer segments, and shipping operations using Superstore data. Designed to help retail businesses uncover key insights and optimize performance.

Business Challenge

Many retailers lack the ability to quickly assess performance across departments, customer segments, and shipping logistics. This dashboard helps decision-makers detect patterns, spot inefficiencies, and take action.

Tech Stack

  • Power BI for dashboard creation
  • DAX for KPIs & calculated columns
  • Superstore dataset (CSV format)
  • Excel/Pandas for preprocessing

Product & Customer Sales Performance

Sales Dashboard
  • 2.3M in sales and 286K in profit tracked over 4 years
  • Segment analysis across Consumer, Corporate, and Home Office
  • Top categories and sub-categories by sales, quantity, and profit

Operational & Weekly Performance Insights

Operations Dashboard
  • Delays by shipping method visualized clearly
  • Order trends by weekday help optimize operations
  • Discount vs. Profitability scatter plot reveals ineffective discounting

My Contributions

I independently built this dashboard end-to-end: from cleaning the data to designing DAX measures and crafting a user-friendly Power BI interface tailored for business decision-makers.

*All visuals are based on sample Superstore data for demonstration purposes.